We are in 2015, where Marketing Automation and Integrated Marketing channels have become the norm for every organization trying to improve the performance of their marketing efforts and it has become imperative to have a sales and marketing strategy that is continually evolving as per the changing landscape.
A great sales and marketing strategy involves creating a good sales pipeline for your sales team by creating a marketing plan with multiple and preferably automated lead generation channels which give you power to target your prospects at every step of the sales funnel.
Here we want to introduce you to 4 great and secret lead generation channels which you too can try and find success.
1. Guided Voicemail
You would have heard about automated voice broadcasting. Guided voicemail is not voice broadcasting and there are no automated messages being played to the prospects. There are live, experienced contact center representatives going through right IVR prompts, assistants and Caller Name Identifications and delivering the message
to take action.
This also works in conjunction with other marketing channels like e-mail, SMS etc. and personalized messages are delivered according to user response to email, or action taken on the website, like filling up of a web form.
BoxPilot is a pioneer in this field and we do recommend their services, though with bit of a research and brainstorming an in-house strategy can be developed as well.
We all know how cool LinkedIn is in terms of getting targeted audience and prospects for your product and services. And it has been time since LinkedIn also introduced great advertising features.
Inmail is one such feature that you can use to connect with someone who is not in your LinkedIn contact list. These messages are sent directly to other LinkedIn members and are very effective in sending a marketing message across introducing your products and services.
You will need a LinkedIn Premium account to use this feature.
Local Search Directories
The days when you used local phone directories to pull out a business detail are over but online local search directories are still very effective in finding details of a business or service. Yelp, Google Places etc. are a few local search directories/engines where you must register your business and as per our experience this channel is a way lot cost-effective than Google adwords or Bing adwords when it comes to cost per lead.
I am sure you know WhatsApp Messenger is a cross-platform mobile messaging app with more than 800 Million plus users worldwide and has recently been acquired by Facebook. For sending the messages through WhatsApp required the Internet plan which is used by you for Emails & Browsing Internet, this makes this application the cheapest way of sending the messages worldwide.
What stands out with Whatsapp is that you can target your prospect in multiple fashion meaning you can send text messages, image, video, audio and also Vcards. You can even send your business location which makes the WhatsApp Messenger different from the traditional SMS channel.
Do you think there are more such secret lead generation channels which deserve a mention? Please let us know in the comments below.