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Search Engine Optimization Post Mobilegeddon

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Google recently released a new update on 21st April 2015 which the digital marketing fraternity rightly named mobilegeddon and for obvious reasons.

Google called it a mobile friendly update. In simple terms Google wants all websites and blogs to become mobile friendly in order to provide a better user experience to users accessing websites and blogs on mobile devices.

This makes sense now that most of the internet browsing activity starting to happen on mobile phones and tablets, and of course Google search ratio increasing on mobile devices too in comparison to desktops .

Here are a few things you should do to ensure your website ratings are not taking a hit due to this recent update.

Check Your Website For Mobile Friendliness

It’s so obvious isn’t it? Alright so what’s the best way to do it? Google has provided a link where you can check to see if your website is mobile friendly or not just google “mobile friendly test” and it will be the first result from google.

Choose a Responsive Design

If you are planning to launch a new website or blog we recommend using a responsive design which helps give the same web experience across devices. Meaning your website will appear similar on mobile phones as well as a computer.
If you use a CMS like WordPress or Joomla, you can opt in for a responsive theme for your website.

Do a Quality Check Of Your Website

You might have made changes which might not be compliant with the new algorithms. I recommend performing a Quality Check of your entire website and fix any images, layouts etc. which might not be rendering correctly on either desktop or your smartphones.

Monitor Your Google Search Rating Closely

Keep a close watch on your website ranking on Google for different keywords. If you see a steep adverse fluctuation in the ratings, we recommend checking with a seasoned web developer to identify the cause.

Good News For Mobile Friendly Websites

Google will start giving preference to websites which are mobile friendly in the Google search results over websites which are not. So if you have made efforts to make your websites mobile friendly, congratulations!

That’s all for now, if you have any suggestions or feedback, please post it in the comments below.

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